Telecommunications operator Safaricom has set an expiry date for Bonga Points- its customer loyalty scheme that sees subscribers earn points for using its network.
In an update to the loyalty program’s terms and conditions which is set to be announced later this month, the operator says Bonga Points older than three years (December 2019) will expire on January 1, 2023 and will be unavailable for redemption.
“This is a business decision aimed at encouraging Bonga redemption,” Safaricom said in the leaked new terms and conditions.
Bonga Points accrued are now set to have a validity period to enable customers redeem the points.
Safaricom customers have been earning one Bonga Point for every Ksh.10 spent on the network.
The points are subsequently redeemable for rewards including talk-time (minutes), data bundles, and SMS.
The service began in October 2017 with terms and conditions (Ts & Cs) being previously amended in December 2021.
The move to void idle Bonga Points is aimed at reducing the telco’s liability from the loyalty program to customers which is presently estimated at Ksh.4.5 billion.